While a headless CMS software solution enables you to deploy content across any presentation layer, it doesn’t solve an underlying problem: it does not give your content structure. APIs are the magical connection points that allow these backend systems (e.g., headless CMS) and frontend systems (e.g., website) to communicate in the specific ways a digital team wants them to. They don’t really care how that content is stored or managed. The main job of display platforms like a website or mobile app is to present content to people. It doesn’t really care what you want to do with that content.
Think about headless architecture and APIs like this: the main job of a headless CMS is to store and manage your content. This is different from Wordpress and other monolithic CMSes that tightly couple the frontend with the backend, keeping you locked into how content can (and cannot) be displayed. This makes content in a headless CMS endlessly reusable, no matter the omnichannel customer experience used today, or the channels that emerge in the future. Content housed in a headless CMS is delivered via APIs for seamless display across any site, device, or other digital touchpoint.
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